- Defining a problem with the old logo. Client likes it and want to keep the style. Problems with logo are visible on a small resolution. Printed with two colors it's got a color overlap and messy look. Solution here is to get rid of the black shadow and make hairline part of letters stronger. The second problem is wave colors: after printing with Pantone swatch colors it became hardly visible because of ink dot gain
- Tiny adjustments made a script part more readable for small resolutions. Now it has enough weight to be used without shadow
- Final logo wiht the adjusted colors (image above). Cosmetic tubes and bottles with the refined logo (image below).
Logo redesign for cosmetics brand
In this case redesigning a logo was not a question of creativity but pure technical skill and design feeling. The devil is in the details.
- Logo redesign, package adjustment
- Dermal Therapy