Upgum Adrenaline
Innovative chewing gum with caffeine and taurine. It has effects similar to energy drinks.
Posters for Russian campain.
Advertising material and a package for 3rd Russian campain.
Upgum development was a set of tries, tests, and feedback collection. According to a collected data — recipe, packages and strategies were adjusted.
Project details
Logo design. Package. Promotion materials.
- Managers:
- Dmitry Agapov
- Maria Nedoborova
- Julia Chernyakova
- Designer:
- Ivan Alvarov
- Client:
- Infield